Cambek Brand Represents a Highly Focused Commitment to Customer Care From New Ownership and Management
River Falls, Wis. — Today Designer Doors®, a premier custom garage and entry door manufacturer in the Midwest, announced that it has changed its name to Cambek™ Designer Doors®. The new brand underscores the company’s recent change in ownership and management, along with a focused commitment to enhancing the customer experience.
In late 2017, a group of former 3M executives purchased the company, which is known throughout the U.S. for its high-quality custom wood garage and entry doors. The new owners saw the opportunity to apply their expertise in customer focus, business process improvement, and product innovation in order to drive a transformation from being not only a company that makes a great product to also being a great customer service and process company.
“We’ve always built great doors,” said George Buckley, repeat garage door customer, former 3M CEO, and one of the new owners of Cambek™ Designer Doors®. “Now we’re building a great door company.” The company intends to significantly enhance its customer care commitment by promising the most responsive service in the industry, the most customized design approach, lifetime warranties (with proof of maintenance), and other customer-centric initiatives. “Our customer is at the center of our decision making,” Buckley noted.
The company’s new name, Cambek, is inspired by the word cambium, a layer of living tissue under a tree’s bark that forms the annual growth rings. “Our new name conveys renewal and growth,” said Tom Roddis, Cambek’s new General Manager. “We’re poised to grow in the marketplace by being a true partner to our customers, working to create exactly what they envision.”
Designer Doors® began in 1987 when an astute garage door dealer reverse engineered older wood garage doors that were outlasting newer modern ones. The dealer discovered the secret to their strength and longevity. It was a combination of the solid Douglas Fir frame and superior construction techniques. He then started a company to build and sell handcrafted custom wood doors using what he learned. Soon architects and homeowners were asking for matching walk-through and service doors, shutters and garden gates to complement their custom garage doors. Now Cambek™ Designer Doors® continues to carry on the legacy of both superior product quality and customer service. Based in River Falls, Wis., the company has 25 employees and sells its custom products directly to architects, builders and homeowners nationwide.