River Falls, Wis. — Today Designer Doors®, a premier custom garage and entry door manufacturer in the Midwest, announced that it has changed its name to Cambek™ Designer Doors®. The new brand underscores the company’s recent change in ownership and management, along with a focused commitment to enhancing the customer experience.
In late 2017, a group of former 3M executives purchased the company, which is known throughout the U.S. for its high-quality custom wood garage and entry doors. The new owners saw the opportunity to apply their expertise in customer focus, business process improvement, and product innovation in order to drive a transformation from being not only a company that makes a great product to also being a great customer service and process company.
“We’ve always built great doors,” said George Buckley, repeat garage door customer, former 3M CEO, and one of the new owners of Cambek™ Designer Doors®. “Now we’re building a great door company.” The company intends to significantly enhance its customer care commitment by promising the most responsive service in the industry, the most customized design approach, lifetime warranties (with proof of maintenance), and other customer-centric initiatives. “Our customer is at the center of our decision making,” Buckley noted.
The company’s new name, Cambek, is inspired by the word cambium, a layer of living tissue under a tree’s bark that forms the annual growth rings. “Our new name conveys renewal and growth,” said Tom Roddis, Cambek’s new General Manager. “We’re poised to grow in the marketplace by being a true partner to our customers, working to create exactly what they envision.”